Four ways to follow up on your leads
Every business is already on one of them — usually by accident. Here they are side by side, including the three that aren't us.
Runs on the leads you already own — we never buy or source leads.
Your team, when they get to it
The default almost everyone is on. A lead comes in, someone sees it eventually, someone replies when they're free.
- What it costs
- Nothing new on the invoice.
- Coverage
- Whenever a human happens to be looking.
- Right call when
- Low volume, and someone genuinely answers within minutes — every hour you're open.
- Where it breaks
- The moment two leads land at once, or one lands at 9pm. Those are the ones that answer someone else first.
Hire a setter or an SDR
A person who owns follow-up: works the inbound, chases the old list, books the calendar.
- What it costs
- A full-time salary in your market, plus payroll, tools and management — comfortably the largest of the four. Then weeks of ramp before they're productive.
- Coverage
- Their working hours, minus holidays, sick days and the day they quit.
- Right call when
- Conversations that need real judgment, and enough volume to keep one person busy.
- Where it breaks
- Speed and consistency. A person can't answer in seconds at 2am, and the ramp restarts with every hire.
Buy a platform and run it yourself
A conversation platform — shared inbox, workflows, broadcast, AI agents. Powerful, and entirely yours to operate.
- What it costs
- Per seat and per contact, plus the salary of whoever builds and maintains it.
- Coverage
- As good as the workflows your ops person had time to build this month.
- Right call when
- You have an ops owner who wants full control and changes things weekly.
- Where it breaks
- When nobody owns it. An unstaffed platform is a subscription, not a system.
Buy the outcome — that's us
We build the flow in onboarding, run it, and tune it. You approve the scripts and take the meetings.
- What it costs
- From $199 a month plus a one-time setup. Live in 1–2 business days.
- Coverage
- Every lead, every channel, every hour — email, WhatsApp, voice, iMessage, SMS and LinkedIn under one brain.
- Right call when
- Leads are going unanswered and nobody wants another tool to learn and staff.
- Where it breaks
- If you need a support inbox your team works all day, that's a platform job, not ours.
Most teams end up running two of these together — a person on the deals that need one, a machine on everything else.
How to pick, in one line each
Someone answers every lead in under five minutes, all day
Don't buy anything. You already have the thing all of this is trying to buy.
The gap is judgment on a small number of high-value conversations
Hire the person. Nuance on a $50k deal is worth a salary.
You have an ops owner who wants to build and own the workflows
Buy the platform. Control is the whole point, and they'll use it.
Leads sit unanswered and there's nobody to build or babysit software
That's the gap we were built for. Start with the demo — you'll be the lead.
Where we're the wrong answer
- ·We don't buy or source leads. We run follow-up on leads you already own.
- ·We're not a support inbox. Day-to-day customer service belongs on a platform your team staffs.
- ·We don't close the deal. We get a qualified person onto your calendar and keep them there.
Comparing specific tools? We keep honest, tool-by-tool roundups in the content library — and if you name the one you're looking at on a call, we'll tell you straight whether it beats us for your job.
One machine behind every one of these
Whatever job you start with, the same follow-up machine runs it end to end.
Every lead, every channel, whatever hour it lands.
Shared memory and scoring — a lead is never messaged twice.
Budget, timing and fit captured without a form.
Real availability, confirmed in the thread it started in.
Reminders and no-show rescue run after the booking.
Every stage change lands on your board and in your system.
Runs on Email · WhatsApp · Voice · iMessage · SMS · LinkedIn →
Easiest way to compare: watch it run
The demo is you, as the lead — answered, qualified and booked on your own phone.