The 2026 Playbook: find leads who are ready
A practical guide to modern B2B prospecting — score before you spend, reveal on purpose, and let signals tell you when. Built from how the best GTM teams actually run it.
What's inside
- ✓ The reveal-only model: browse a scored list free, spend credits only on the leads you choose.
- ✓ How to write an offer + ICP that scores leads accurately (with copy-paste examples).
- ✓ Prompt vs. filter search — when to use each, and how to combine them.
- ✓ Buying signals that matter: job changes, hiring surges, ad-spend shifts.
- ✓ The intelligence layer: turning a name into why-fit, pain points and an opening line.
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1 · Stop buying lists. Start finding hot-signal leads.
Static lists decay ~30%/year and treat every contact the same. A hot-signal lead is a person whose role, company stage and signals say they need you now. Score first, reveal second — you only pay for the few worth reaching.
2 · Write the two inputs that drive everything
Offer = what you sell + the outcome, in plain language. ICP = industry, size, roles, and the signal that means they need you. The tighter these are, the sharper Hot/Warm/Cold gets — and the less you waste on reveals.
3 · Reveal on purpose
Search is free. Reveal email, mobile, company+person, or the AI analysis per record, on demand — and never get charged on a miss. Use the cost legend up front so spend is always a choice.
4 · Let signals tell you when
Job changes are the strongest buying signal there is. Hiring surges and ad-spend shifts flag active GTM motion. Watch your saved lists and strike first.
Put it into practice
Free to search and browse a scored list. Reveal only who you pick.
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